Video Editing and Production Software

TikTok slid into my IG DMs for an Effect House invite

Recently, a colleague, J, shared with me his marcomms team's intent to subscribe or purchase access to several video editing and production software. I realised that I did not know much about the space or that it had moved pretty fast. To be fair, my work does not really require me to dabble in those tech tools and unfortunately, I have not had much time to explore edtech tools so freely lately (maybe more time for that next year). So, apparently with all the rage on creating short-form video content, there are more and more pretty exciting software that leverages advanced technology like AI to meet the demands of today's users. I will briefly share about some of these software below and include their value propositions for education-related users (teachers/students etc.).

So, clipchamp (by Microsoft) is a software that is beginner-friendly with a drag-and-drop interface but has advanced video editing features to help you cut, crop and resize video, record screen and webcam, edit green screen videos and even add AI voiceovers. They even have a free app for iOS devices. My colleague said that one of the differentiating factors is its ability to automate video editing to music. I have yet to try it out though. 

Davinci Resolve is a color grading, color correction, visual effects, and audio post-production video editing application and according to my colleague it also has the ability to automate resizing of the video according to video formats. That could be pretty handy when working with media files for different mediums. 

Magisto is apparently an app that could be used for collaborative video editing and I can imagine that being useful as it could help speed things up a bit (if people know what they are doing).

Descript is pretty amazing too. One can record one's voice and then the software uses AI to help read out the prepared scripts and this definitely helps prevent unnecessary repeats due to errors or unwanted fillers. However, I do not think it offers a comprehensive free version.

The other software (also not cheap) is one where an Ai-generated avatar would be created to be seen narrating or reading out the script (integrations with descript) for the user. Maybe this one may be useful for teachers who are more camera-shy. 

Do let me know if you tried any of these and I'd be sure to edit accordingly based on your review.